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Resources

Guides for running a maker business.

Practical help for makers, from working out what your products cost to pricing them and keeping track of stock.

Start here

Learn the business behind what you make.

You don't need an accounting degree or an operations team to understand your business. Start with the fundamentals and build from there.

Getting started

Build a better foundation.

See how materials, parts, products, production and orders fit together in a maker's business.

  • Setting up your business
  • Materials and parts: what's the difference
  • Listing what goes into your first product
  • Organizing products and stock

Stock & production

Keep what you have connected to what you make.

Simple habits for counting stock, recording production and knowing what you have ready to sell.

  • Tracking quantities on hand
  • Setting low stock alerts
  • Recording production accurately
  • Keeping track of finished stock
Batches, stock and markets for handmade businesses

Growing your business

Turn better records into better decisions.

As your business grows, learn how to use the information you're already collecting to understand performance and make better decisions.

  • Revenue, profit & margin
  • Managing multiple sales channels
  • Tracking events and shows
  • Knowing when your spreadsheets have reached their limit

The fundamentals

A few concepts every product business should understand.

These ideas sit behind every number in Cajella.

What does it cost to make?

Product cost

A product's cost is more than its main material. Parts, packaging, labor and machine time all add to what it costs to make.

Markup isn't margin.

Pricing

Markup is added to cost: a $10 cost with a 50% markup sells for $15. Margin is profit as a share of the price: $5 profit on a $15 price is a 33% margin.

Revenue isn't profit.

Profit

Revenue is the money that came in. Take away the cost of what you sold, and what's left is your profit.

A practical vocabulary

The words Cajella uses.

Materials

The things you use up.

What your products are made from, such as filament, wood, acrylic, fabric or resin.

Parts

The things you buy and put into a product.

Ready-made pieces that go into a product, such as hardware, magnets, clasps or screws.

Materials & parts

The recipe for your product.

The list of everything one product needs, and how much of each.

Cost of what you sold

What your sales cost to make.

The cost to make the products you sold, so you can compare it with the money they brought in.

Profit

What's left after product cost.

Revenue minus the cost of what you sold, before your other business expenses.

Margin

Profit as a share of the price.

A 40% margin means 40 cents of every sales dollar is profit.

Built into the product

Learning the numbers is easier when the numbers are connected.

In Cajella these numbers come from your own products and sales, so you don't have to work them out again in a spreadsheet.

Put the fundamentals to work.

Start free and see these numbers for your own products.